Exceptional product content attracts customers, increases purchasing rates, and stimulates repeat visits
Publishing high quality product information has an immediate impact on sales success. Complete, visually appealing, well-written, enticing content will result in shoppers spending more time on a site.
Superior product content is a huge competitive advantage
It’s simple: Retailers who offer quality product information will keep shoppers from shopping elsewhere and attract more repeat shoppers. Manufacturers who supply their distribution partners with better product information will be favored over those who do not.
Reduce the cost of acquiring, enhancing, and managing digital assets
Procuring product information efficiently in a central repository is the key to accurate, intelligent dissemination to your channel partners. Encouraging vendors to input and manage their own product information will help your company achieve significant product cost savings. Earlier sales mean higher profits as your entire sales channel benefits by a more efficient product lifecycle.
Retailers: Reduce the struggle to acquire and import product information into your systems from suppliers.
Suppliers and Manufacturers: Reduce the hassle and expense of distributing launch ready, store ready, commerce ready, mobile ready, and search ready product information.
Reduce the time to get to market
Valuable resources are wasted and managing information between vendors and external partners is cumbersome and fragmented. Excel spreadsheets and Word documents are the norm, with ftp servers the source of product images and movie files. Managing these silos burdens internal staff, causes time-to-market delays and ultimately, lost sales opportunities.
Reduce the time your internal staff is challenged by poor visibility of product information, inefficient data management and isolated data silos, and minimal coordination between internal departments and external partners.